The pre-release of a product is a fundamental stage in the life cycle of a product, as it is the moment in which the foundations for success are laid. At this stage, a series of activities and strategies are carried out to create awareness of the product, generate expectation and ensure a successful market entry.
The pre-release stage starts from the moment the idea of creating a product is conceived and lasts until the official launch of the product. During this period, several actions are carried out, such as market research, target audience research, prototype development, creation of a marketing strategy and preparation of the sales team.
Market research
Market research is one of the most important activities in the pre-launch stage. It involves gathering information about the market, competitors, customers and trends, with the aim of identifying the needs and desires of the target audience and adapting the product to them. Prototype development is also a fundamental task at this stage.
This involves creating initial versions of the product to test its functionality, design and usability. Prototypes make it possible to identify possible bugs and errors, and to make the necessary adjustments before the official launch.
The creation of a marketing strategy is another key aspect in the pre-release of a product. It involves defining marketing objectives, identifying target customers, creating a unique value proposition and developing an action plan to promote the product. At this point marketing should be focused on generating excitement and enthusiasm for a new product or service that is being offered or that you want to offer, ideally to generate as much interest as possible from the target audience.
Some of the marketing strategies that can be considered are:
- Secure the target audience at pre-release
- Generate visual teasers
- Leverage email marketing
- Use social networks
- Use paid advertising
- Engaging website
Preparing the sales team
Preparing the sales team is also critical at this stage. It involves training the team in product knowledge, features, benefits, and sales techniques. In addition, sales objectives are set and strategies are created to achieve them. This stage is a unique opportunity to build a solid foundation for product success and ensure a successful market entry. Therefore, it is important to dedicate the necessary time and resources to carry out all necessary activities and strategies during this stage.
Conclusion
The pre-release of a product is a critical stage in the product life cycle, as it is the moment when the foundations for the success or failure of the product are laid. It is a unique opportunity to build a solid foundation for product success and ensure a successful market entry. Therefore, it is important to dedicate the necessary time and resources to carry out all necessary activities and strategies during this stage.
References
- 10 best pre-launch marketing tactics to try, Keenan, M.
- 5 elements of the perfect pre-launch strategy, Martinez, J. N.
- 5 essential tips for a successful product launch, Group, L. M.